Launch successful business models without risk.

This methodology is a new perspective towards innovation.
A new approach to disruption making the most out of digital assets while reducing risk and complexity to a minimum.

Venture Building

This methodology is a new perspective towards innovation. A new approach to disruption making the most out of digital assets while reducing risk and complexity to a minimum

Fast Business Prototyping

We approach in a disruptive way inspired by startups’ methodology: Fast Business Prototyping. As stated before, this book has been itself through the process of Fast Business Prototyping technique was applied for its title.

Validating Business Models

Once we have successfully gone through the testing process, with several iterations and pivots, we find ourselves with a business ready to launch, either as a service or a product, ready to be fully deployed in the market.

Download Area

In this book you will find work material to put into practice.

Here you can download two of the templates included in the book for free.

Idea Generation Template

The different business ideas that flow out of the ideation exercises can be documented with our Idea Generation template. The concept decks are developed to gain an understanding of the project and its goals, and once a written a creative vision and has been approved. The purpose of the concept deck is to provide context, giving real-life examples of the proposed branding in use.

Download the template totally free.

Hunting Ground Template

To guide you in your assessment of the attractiveness of the opportunity that the “hunting ground as a market” offers, we have developed a Hunting Ground Deck that allows you to ask the right questions and have comparable answers across the different areas of interest.

Download the template totally free.

Contributors

We want to thank all the professionals who, working at Liquid Lab, have been improving this innovation methodology more and more, which has made this book possible.